Rockport Publishers - No Bullsht Branding - 2026 [EN]

"No Bullsh*t Branding by James Martin" is a Non-Fiction > History title in English, distributed as a EPUB file (21.0 MB). Written by James Martin. The book spans approximately 159 pages with 46,477 words. Branding tapped into something deeply human: our love of consistency. Key Takeaway: Branding turned into a trust signal. Agencies stopped just flogging products and started building entire worlds around them. In the dot-com era, branding became that shortcut. Key Takeaway: Branding became a shortcut to legitimacy. Branding stopped being patient work and became performance.